04 / REACH THE RIGHT PEOPLE
Make your business easier to discover and give interested people a reason to take the next step. From social content to lead-generation campaigns, Luke can help with the message, the tools and the follow-through.
Social media & lead generation
Choose help with the work itself, the tools behind it, or both. Each brief starts with your audience, your offer and what you want people to do next.
Show people what your business does through planned posts, captions and visual content. Agree a consistent direction, an approval process and the account tasks you want Luke to manage, helping you stay visible without organising every post yourself.
Build an audience of people interested in what your business offers. Profile improvements, audience research, a focused content plan and agreed community engagement help more relevant people discover and follow you. Track follower growth, reach and useful interactions to refine the approach and create more opportunities for customer enquiries.
Plan content, review drafts and schedule approved posts through tools suited to your channels. Setup can include a shared content calendar and approval workflow, reducing last-minute posting and making it easier for your team to keep track. Supported features depend on the platforms.
Reach relevant prospects with a clear offer and a useful next step. An agreed campaign can connect audience research, landing pages, enquiry capture and CRM follow-up, helping you turn interest into sales conversations. Choose a system your team runs or support managing the campaign.
Keep interested people informed and help them take the next step with relevant emails. Plan messages, organise suitable audiences and build welcome or follow-up sequences, with agreed timing, approval and opt-out handling. Reduce manual chasing while keeping your communication useful.
Two ways to work together
You keep a clear view of what is being created, approved and sent. Building a system and managing a campaign are different services, with responsibilities agreed before work starts.
A defined project to connect your tools, create a content workflow or build a lead-capture and follow-up system. Your team takes responsibility for operating it, with any continuing support agreed separately.
Help preparing content or running agreed campaign activity. Channels, deliverables, approvals, reporting and the period of support are scoped together; there is no assumed posting schedule or fixed lead commitment.
Confirm where contacts come from, whether the intended outreach is permitted, and how objections and opt-outs will be honoured. A publicly listed email address alone is not permission to market.
Choose measures relevant to your goal, such as qualified enquiries or booked conversations. Review what is working and adjust the approach; campaign activity does not guarantee leads or sales.
Pricing / Quoted to the brief
Tell Luke about your offer, audience and current channels. Your proposal will distinguish setup from managed work and explain deliverables, approvals, reporting and any separate platform, email or advertising costs. No advertising spend is assumed.
Discuss social & lead generation